You know what my copywriter friends call me?

The Encyclopedia of Copywriting

First, isn’t that SO NICE of them? It makes me blush, but it’s also true. I’ve memorized most of the best practices and formulas, so they aren’t wrong.

I know I already said that when it comes to sales copy precision's my game. But these are my power moves:

Expert

I’ve invested thousands of dollars in courses, learning from the best to become one of the best in the launch industry. I’ve spent 6 years studying and growing, practicing and analyzing. I don’t use words lightly, so expert is here because it’s true.

Efficient

You’re hiring me to save you time, so that’s what I’ll do. I’m the one researching: calling your past clients, gathering data and information. Your job is simply to get me what I need and I’ll do the rest.

Empathetic

Copy converts when it speaks right to the heart of what your reader is feeling. I can write that kind of copy because I empathize as easily as I breathe. For better or worse, I can feel anyone’s feelings.

I'm a mother of four with zero time to waste.

So you better believe I value yours.

I could spend the rest of this page talking about the particulars of Leisl, the person: My family is everything to me. I love Costco, baking, movie soundtracks, and nature (even though I can’t keep a plant alive if you paid me). But you only have so much time to sit here reading about me.

So know this: I get it.

I get that you are an expert with something seriously amazing that you want to give the world. I get that you just need someone to take what you have and put it in front of the right people. I get that who you are has built this business, so you are a little worried that I might not be able to capture your voice.

I get all of that. What I don’t get is why you haven’t reached out.

Let’s chat

“She can meet you wherever you're at and be a really lovely sounding board and listener.”

“Before I met Leisl, I was a little disheartened by previous copywriters going a little too cheesy, or just not hitting the right tone. And I was also a bit frustrated by the general tone of online marketing. I was feeling a bit disgruntled. But Leisl really has the skill to apply the right approach, the right voice to different contexts, styles, and types of businesses. And I felt like I could share my frustrations and my inner monologue ranting. She took it in and then translated it into really powerful messages. She can meet you wherever you're at and be a really lovely sounding board and listener.”

—Vanessa Shaw, Coach for Unconventional Executives